I worked on the concept for a new Starbucks Rewards loyalty game, which was approved for development, and shipped as Bonus Star Match Two.
I art directed the visual expression, designed the logo, worked on the UI/UX, and marketing assets.
Designers: JC Vieth, Meg O'Brien
Illustrator: Abby McCartin
Created awareness and drove opt-in and game play for this new, exclusive member game.
Channels included targeted email, mobile app cards, mobile inbox and personalized messaging within three segments of engagement: low, medium and high.