Branding, art direction and logo design for the reimagined Starbucks Happy Hour.
This program was executed nationwide, across digital platforms and Starbucks stores.
Writers: Maggie Hess, Grace Gabel
Designers: Shae Reamer, Kiersten Miller
After signing up, limited-time seasonal afternoon offers were delivered through email.
The creative execution was able to change seasonally and maintain recognition.
While primarily a digital offering, the program was marketed in-store and in drive-thrus.